Intel and its branding strategies?????

Intel, as we all know, is the market leader in microprocessors. The strength of Intel is reflected in the ingredient brand equity it has created for itself.

Ingredient Branding refers to the process of crafting a separate brand equity to the ingredient of a product. The ingredient brand equity must contribute to the brand equity of its master product. For example, Laptop is a product, of which microprocessor is a part. If microprocessor creates brand equity for itself and contributes to the brand equity of laptop, then microprocessor is said to have ingredient brand equity.

Intel has always striven to enhance its brand equity by positioning its new products very consciously.

Intel was naming its microprocessors as x86, like intel 386, intel 486 etc. But it did not continue this naming pattern for its next product but instead named it Itanium. Because it wanted to position it as the processor for the new millennium.