When quarrel is good!!!!

The success of the global management consulting, technology consulting and technology outsourcing company "Accenture" could be partly attributed to its tussle with its parent company Andersen Worldwide Societe Cooperative (AWSC), a Swiss-based entity which managed the global offices of the accounting firm Arthur Andersen.

Accenture originated as a business and technology division of Arthur Andersen. In 1989, that division split from Arthur Andersen and began using the name Andersen Consulting. Through 1990s, there was a increased tension between Andersen Consulting and Arthur Andersen since the latter started competing with the former by establishing a new entity called Arthur Andersen Business Consulting. The Dispute came to a head in 1998 when Andersen Consulting claimed breach of contract against AWSC and Arthur Andersen. In August 2000, as a result of conclusion of International chamber of Commerce, Andersen Consulting broke its all contractual ties with AWSC and Arthur Andersen. As a part of arbitrary settlement, the Andersen Consulting was required to change its name and the entity was renamed ACCENTURE.

This quarrel helped Accenture in more ways than one. Arthur Andersen was implicated in the Enron Scandal and was forced to surrender its license to do business to Certified Public Accountants in US. This led to loss of reputation to Arthur Andersen. Since Accenture did not carry any reference to Arthur Andersen in its name now, it remained immune from the reputation loss. Quarrels are good too!!!!!!!!