The companies across the globe spend astronomical sums of money to create the awareness and recognition of their brands. The companies are always conscious to always keep their brand in positive light. The companies want their brand to be discussed only for positive reasons. So they employ a reverse strategy of reducing brand promotion activities when the brand is associated with a negative event so that people do not talk much about it. Here is an example to illustrate this strategy of companies.
When Princess Diana dies in a car accident, Mercedes-Benz immediately pulled off all its ads. It was because the car of Diana which met with accident taking toll of her life was a Mercedes car.
It did not want people to think of Diana’s death whenever they see Mercedes ads. So they pulled off the ads for sometime and reintroduced the ads once they are convinced that the public memory has forgotten diana’a death
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