Friends,
For laymen, packing is just a mechanism to protect the product being sold. Something that helps one to keep the product intact for carrying. But it is much more than that for a marketing manager. They see in, packing, an opportunity to raise their sales. Examples afoot.
We know how kurkure is a leading brand, thanks to its eye-catching packing. The success of calcium sandoz, timoto ketchup, haldiram, even the audio cassette of Kannada movie YEKAANGI (the audio cassette was kept in a heart-shaped casing) is well known. A new entrant to this list is the success of Central Arecanut Cocoa Marketing and Processing Cooperative Ltd (CAMPCO).
Six months ago, the demand for white arecanut was grim in Gujarat. In its attempt to raise sales, CAMPCO relaunched its product with attractive packing. Surprising. The demand has gone up from two truckloads a month to fifteen truckloads a month. This is despite the ban on ghutka in Gujarat!!!!!!!!!
For laymen, packing is just a mechanism to protect the product being sold. Something that helps one to keep the product intact for carrying. But it is much more than that for a marketing manager. They see in, packing, an opportunity to raise their sales. Examples afoot.
We know how kurkure is a leading brand, thanks to its eye-catching packing. The success of calcium sandoz, timoto ketchup, haldiram, even the audio cassette of Kannada movie YEKAANGI (the audio cassette was kept in a heart-shaped casing) is well known. A new entrant to this list is the success of Central Arecanut Cocoa Marketing and Processing Cooperative Ltd (CAMPCO).
Six months ago, the demand for white arecanut was grim in Gujarat. In its attempt to raise sales, CAMPCO relaunched its product with attractive packing. Surprising. The demand has gone up from two truckloads a month to fifteen truckloads a month. This is despite the ban on ghutka in Gujarat!!!!!!!!!
